The Future Of RVs And Fifth Wheels

When a recession hits, buying stops. This generally means that unnecessary purchases such as RVs, Fifth Wheels, boats and ATVs stop. People focus on more important commodities such as food. Attendance at movie theaters tends to rise during recessions as people seek an escape from daily life. Real life vacations and explorations get put on hold.

This January when RV shows started reporting an increased number of attendance and sales, many took it as a sign of economic recovery. Many in the industry waited with their breath held to see if the trend would continue. And it did. Confidence started to return. The worst of the crash appeared to be over. Class A RV dealers were reporting an increased number of sales, as did Fifth Wheel dealers and towable dealers.

The beginning of the year generally shows an upswing in sales, peaking around July, then sales steadily drop towards the end of the year. If only the RV industry could see sales stay somewhat strong throughout these months it would be further reassurance that the worst of the recession had passed.

When numbers came in for July, it was with a sigh of relief. Towables were up 1.7 percent from July of last year, Class B Motorhomes were up 14.6% over July 2009 and travel trailers moved 7.8% more units this July than last year, according to Statistical Surveys, Inc.

The Hershey Show in Pennsylvania, by some considered to be one of the largest shows in the US, unveiled new RV models and Fifth wheels to an eager audience. Some dealers felt it was the most financially successful show they had encountered at this arena. Both high end Class A RVs and Fifth Wheels were selling well.

As reported by RV analyst Dr. Richard Curtain, sales are expected to slow from now through the end of the year, but RV dealers have a reason to stay positive. As of the end of July, wholesale shipments reached 155,800 for the year, which was an increase of 81% over the same time frame in 2009.

So what's in store for RVs and Fifth Wheels? More sales. As the word gets out about the fun and adventure that can be had in an RV or fifth wheel, more and more people want one. It's no surprise the RV industry made it through the recession and is still hanging in there.

As the economy is still a little touchy, people will be scrutinizing the RV industry for signs of strength or weakness. With RVs reaching into the environmental sector and new luxury vehicles hitting the market, the RV industry has reason to stay positive.

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