RV Dealers Utilizing Facebook And Twitter

A new study released July 13, 2010 by ExactTarget finds nearly 40% of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via e-mail marketing, reports RV Business.com.

Additional findings are as follows:

* The majority of consumers (about 90%) that 'like' or become fans of a brand on Facebook have also agreed to receive at least one permission-based marketing e-mail per day.

* For those that follow a brand on Twitter, over 75% are subscribing to one or more brand's email marketing.

* Almost 50% of people who are checking out brands on Twitter are doing it without having a Twitter account.

* 45% of mommies with kids residing in the home say they are 'deal seekers' and have become fans of ten brands on Facebook, follow ten companies on Twitter and get about fourteen permission-based advertising emails every day.

* 33% of people on-line say they are Info Seekers and are looking towards user-generated content and product reviews in order to make their buying decisions.

* Almost a third of buyers under age twenty-five categorize themselves as "social butterflies" and have become fans of the most brands on Facebook. However, they also say they would be more likely to purchase from companies that stay in touch with permission-based e-mail.

For companies and advertisers trying to break into this coveted market, this is all good news. RV dealers and RV enthusiasts can find everything they are looking for in the realm of their favorite social media space. This report stresses the need for advertisers and companies to invest their advertising dollars on social media ventures. This is one of the most powerful places to interact with consumers and receive immediate feedback.

The positive spin for advertisers is consumers are seeking out the brands they prefer and are signing up for information. In the era of print and radio, they never had direct communication with interested buyers. Now they do. It's important to keep content fresh, interesting and relevant content in order to keep consumers coming back for more.

Being current with what's going on in the social media world is the only way companies are going to succeed. From RV dealers to Soft Drink companies, there's a market for everyone. The only thing left to do is to figure out how to tap into it.

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