What Is The Role Of The RV Dealer?

When a person walks into an RV dealership, they often brace themselves for the typical salesmen portrayed on TV – someone who is trying to sell them something they don't want. The question is why do dealers do it? Many times dealers work on commission, so it's in their best interest to sell high priced vehicles. Other companies do it because they need to sell a certain amount of RV units to stay in business. Fortunately, their businesses don't usually last more than a few years, especially during recession years. People return to those they trust, and that's where success comes in.

Well, there are both kinds of dealers. Fortunately the recession weeded out a few of the worst ones. They key rule in running a successful business is making sure the customer is happy. Word of mouth is the biggest tool for marketing a business and it can also be a way to ensure the failure of a company. Whey people aren't satisfied with a product or business, they aren't just talking to their friends, they are taking to the Internet to make sure everyone knows about it. If a dealer wants to stay in business for a lot of years, they'll pay attention to the customer and be sure to deliver what they are looking for.

For their first RV, fifth wheel or travel trailer, some customers may wish to purchase used RVs in order to test out the lifestyle. If they have a good experience – and that starts with the dealership – they may be back within a few years to buy a much higher end RV. If the dealer tries to sell them a $500,000 vehicle their first time around, they may not come back.

Something new for dealerships is incorporating social media and an Internet presence into their marketing and advertising budget. As the younger generation – people in their early twenties and thirties – are starting to enter the RV market, many dealers are scrambling for ways to try communicate with them. This is going to make or break some companies as they strive to figure out the wants and needs of this growing RV market.

On a local level, many companies have get-togethers, informal BBQs or concerts, or even host RV shows in an attempt to stay current with their customer. Making the customer happy makes the customer return. It's simple.

Because some companies have realized on-line advertising will greatly expand their customer base, they are offering incentives for out of town buyers, such as Fly-and-Drive programs. With Fly-and-Drive the company purchases a plane ticket for two and offers transportation to people who have purchased an RV from them.

When the customer feels like they are the dealership's number one priority, they will return. They will return for parts and service and they will return with new sales. Not to mention how critical positive word of mouth is to dealers. The more a person talks, the more likely other people are to get interested and bring their business to that RV.

Creating the best experience they can is going to spread the word about the dealership and soon they'll be so busy they won't have time to think about who they are supposed to be pleasing, they'll be doing it automatically and creating a strong customer base for the future.

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